THE FUTURE OF CONSTRUCTION
IS ONE CLICK AWAY

Produktif develops a patent pending Click/Unclick™ joinery system for the construction industry.

Faster - Safer - Reuse

Our values:

  1. Autonomy: develop sustainable communities that are locally self-sufficient
  2. Integration: integrate building systems across industries in construction
  3. Diversity: promote cultural and ecological diversity as the source of all prosperity
  4. Authenticity: promote talent in all its forms and encourage trial and error
  5. Courage: be true to professional calling and have a positive impact.

Produktif adheres to Open Source licensing and ethical standards grounded in The Universal Declaration of Human Rights and Climate Justice, including The United Nations’ Millennium Development Goal’s #9, #11 and #13.

About us

Produktif is a design and technology company working to accelerate a circular construction industry. We design high-precision connectors for building elements and fine-tune them with partners in the industry of modular construction. Our first patents pending, in a family of patents under development, are the Click/Unclick™ CJoint and OJoint. These represent an important milestone for the Click/Unclick™ joinery system designed to secure 4X faster assembly and disassembly and 100% reuse in the construction industry. With Produktif inside, the entire construction value chain is subject to revision.

Three main trends are driving change in construction: Sustainability, cooperation and digitization.

1. Sustainability

Our focus on sustainability is on closing the accounting cycle and allowing no externalities. This implies 100% reuse and tracking of parts during their lifecycle with focus on logistics, maximizing efficient transport and localized manufacture.  Our first market segments focus on modular construction, and the increased use of responsibly managed or reclaimed timber. The importance of accountability when striving for circular economies breaks with linear processes and will drive the need for a new value chain of construction.

2. Cooperation

Cooperation implies that architects, designers, manufacturers, and local builders can access shared information. The construction industry can gain large efficiency improvements by employing the already available tools and methods to increase cooperation through the construction process. Starting with the designers´ intent all the way through the planning and execution to build a structure sharing critical information will improve the process. By being connected, you secure early detection of adjustments needed and the recognition of unworkable solutions; which reduces construction time and overruns. Pioneering the future of construction relies on partnering with industry leaders.  Produktif has identified and assembled construction stakeholders for every step of the proposed Value Chain, with whom we intend to redefine how we build tomorrow. (View Partners)

3. Digitization

There is an urgency to embrace digitization in the construction industry for several reasons;

- to cut rising material and labor costs,
- to improve collaboration, and
- to secure traceability and circularity of building elements.

Digital tools and methods are available. Modern technology opens for standardization and custom design of building elements without much extra work. Hence digital product libraries can provide global access to mass customization, product lifecycle management (PLM) and design for manufacturability. As more construction stakeholders participate on digital platforms it will unlock the impact across the entire value chain of construction. (See Value Chain for a description of the role of information in our business model)


THE PRODUKTIF TEAM

The Produktif venture is built on the combined skillset of a diverse and mission driven team from architecture, engineering, and construction, with experience from new product introductions and industry transformations in other sectors.

RUNE KONGSHAUG

CEO, LEAD DESIGNER, CO-FOUNDER

  • 24 years of business ownership
  • Architectural designer and innovator
  • Entrepreneur and team-leader
  • Real Estate Owner & Developer, Management Consulting & Risk management

KAREEN SMITH

COO & CO-FOUNDER

  • 20 years of experience managing operations and production
  • Owner/Designer Kareen Smith Design
  • Manufacturing for wholesale and retail, nationwide sales
  • Former Head Designer at Land and Sea

RAYMOND SHEEN

CHIEF ENGINEER & PARTNER

  • 25 years of experience in new product development and manufacturing startups
  • Former executive engineering manager with $1B division of GE
  • Founder of technology deployment consulting practice, PPI

RICHARD MORSE

GENERAL MANAGER

  • 25 years of experience in product innovation & industry
  • Transformations and leadership roles
  • Former VP / GM of $100M-$1B divisions of multinational companies

LARS THORSRUD

HEAD OF COMMERCIAL

  • 20 years of experience in sales management
  • Leading positions in large corporations, including Norske Skog
  • Former marketing director of Moelven Industrier ASA

FLORENT DE STAEL

CHIEF TECHNICAL OFFICER, CTO

  • 25 years in IT and Software development
  • Former IT manager in Automotive Industry
  • Founder of 10TO11, consulting company for projects that appeal to the Cloud, Artificial Intelligence and Blockchain
  • Teach Artificial Intelligence and Blockchain in EDHEC Business School

ELLEN HANETHO

FINANCIAL ADVISOR

  • 25 years of experience in strategy, finance and business development.
  • Investment banking, private equity, property development and tech investments.
  • Executive positions in Goldman Sachs, Credo Partners, Frigaardgruppen;
  • Founder of Cercis.

KATHRINE ASTRUP

COMMUNICATIONS AND IR ADVISOR

  • 20 years of experience in financial and corporate communications
  • Communications advisor for European companies seeking stock market listing and maintaining best practice IR
  • Business owner with turnaround experience


ORIGINS OF THE PRODUKTIF BRAND

Rune Kongshaug holds a Master of Architecture degree from McGill University, minimum cost housing group. He joined McGill as a project manager in 2003 asking one fundamental question; How can we bridge the gap between design and international development? At McGill he led a multi-year and one million CAD project to upgrade informal settlements, leveraging urban agriculture. This project led to the formation of Produktif which was introduced at the UN World Urban Forum in Vancouver in 2006 with the Produktif house concept. This house was subsequently built as one of the first LEED Platinum-certified construction projects in Canada upon its completion in 2010. The 9-unit mixed-use urban development, recycled water for the irrigation of 4-season edible plants; solar heat was captured and stored for heating during the winter months, and; electrical vehicles were provided to residents in a car-sharing program. The project measure everything. This was simply called being productive.

Maison Produktif House (MPH) demonstrated circular economy at a neighborhood scale. It did not yet address the main barrier to constructing sustainably, namely the construction process itself. This prompted Rune and partner Kareen to redefine the mission of Produktif towards the introduction of tools and methods for industrial construction.

In 2020, Produktif opened its Norway office and established Produktif Norway AS as the headquarter. In our view, the green shift and transformation of the construction industry would be better launched in cooperation with our partners from Norway and in line with the EU green shift.


Productive House 1.0.

PRODUCTIVE HOUSE: Autonomous, integrated and diverse housing complex that produces more than it consumes. First introduced at UN Habitat World Urban Forum (2006) with MpH proof of concept (2009-2013)

Proof-of-Market Readiness and Cleantech Integration Maison productive House (“MpH”) - Montreal 2007-2013

Contact us

Rune KongshaugCEO and Co-FounderEmail: rune@produktif.comMobile NO: +47 988 83 414Mobile US: +1 917 499 1231

Lars Thorsrud
Head of marketing and sales
Mobile: +47 900 17 539